Dynamic Design


A dynamic site is a website that shows different content to different users based on who the user is. They allow you to appeal to multiple segments in your target audience to increase the chance of target completions on your website, and in turn increase revenue.

A site that’s dynamic web design needs to be planned. It takes time to think about the different types of people (personas) who will be seeing your website, and creating the perfect headline for them. Again, the ideal headline does not exist, however, a one that is geared towards a smaller group of people will be greater than a generalized message.

The better the responsive component of your lively design performs, the more you are able to target your audience. This is all about creating a unique experience every time.

Each user will get the interactions they’re searching for much easier than before. They’ll be visually participated, well-informed, and better able to feel connected to you.

More so, every individual’s visit to your web design montreal website will not be exactly the same each time they return.

Maybe one day they want jeans out of your online store and the next time they are only focused on accessories. Maybe they all are interested in is your contact info when searching on the fly, but in the future, they return to read your site. Dynamic website design will pick up on this.

It changes the screen in real-time as users click through their first trip and come back for more. This lets you engage people at every point of their buying cycle, no matter where the process they are or what they’re interested in.


A dynamic site permits you to communicate your value to your target audience in a much more targeted manner. Instead of using the same”slogan” or catch-phrase kind message on your homepage, you’ll be able to use a headline that speaks to solving your audience’s problems or providing them with an opportunity to enhance their lives.

As a business, you likely have multiple perfect customers that fall into different categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site provides you the chance to speak to all these, across your group of ideal web design calgary customers.


Just because you’ve got a dynamic site doesn’t mean that you can sit back and unwind. Your site is the biggest digital marketing asset and it’s message has to be present across your marketing channels. If your website is dynamic, your marketing should match.

Dynamic marketing ranges from the headline you use in your homepage to the emails you send to your contact list to the landing pages they convert on. Based on who is viewing your site, it’s imperative that you display a message that’s timely and relevant to that user. By doing this, you can increase the chances of conversion and getting them to make a decision in your favor (give you their cash ).

Dynamic websites – advantages

The main advantages of dynamic sites are that by linking them to databases it is easy to pull in data in an organised and structured way to create product pages or groups of related products sorted in a variety of different ways depending on how the user wants to view them.

This ability to link to a database means that you can also create a content management system – an interface which allows the client to enter and manage data by means of a web-based series of administration pages. That content can be text to get their pages and graphics to go along with the text, or items in their product web design ottawa range with categories, specifications, short and long descriptions, pictures, etc.. In both these cases it can be as easy or as complicated as the customer requires.

There are no ongoing costs unless there’s a change in the basic design or an extra capability added.

Dynamic websites – disadvantages

The design of a dynamic site is much more fixed than a static one because many of the pages are basically a template to which data and content is poured to make many pages of a similar kind. So for example all of your product pages will be essentially the same page layout with different data being displayed. While some customisation capability can be built in it is usually quite limited, this type of choosing from a set of pre-defined alternatives. Individual design changes to particular pages are not usually possible. Prices are higher initially than for a static site, and additional functionality may also cost more, particularly if it’s something that was not envisaged initially and requires re-writing of the core code or database.