Single Page Design

What is a single-page Website?

The definition of a single-page website is quite straightforward; it is a web site that uses only one HTML page. When all website content is put on a single page, click on a navigation link forwards users to a HTML anchor on this single page.

When to use a single-page website

One-page web design ottawa websites are responsive and provide better mobile UX, but they’re not SEO-friendly. You won’t be able to index several web pages with various keywords and meta descriptions, which will negatively impact organic traffic performance and your site’s online visibility.

Single-page site design brings both benefits and disadvantages. On the one hand, this website type gives UI/UX designers freedom concerning layouts and visual results. But on the other hand, many users might not be impressed with single-page design alternatives because of complicated navigation they aren’t accustomed to.

The listing of single-page website pros and cons can be continued; the thing is, business owners should outline their long-term objectives and predict their target audience’s expectations before opting for a one-page web design site.

A single-page Layout can be used for:

  • Personal websites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • bookmarking sites
  • Single-product websites
  • Best design practices for single-page sites
  • Break text into segments

If you have decided to go for a single-page website, probably you don’t have much text to display; differently, you would go for a multi-page alternative. However, having a small amount of textual content does not automatically prevent you from overwhelming users with advice. You still have to think of clear and easy-to-follow visual structure. Lead your visitors throughout the story by dividing your content into segments by way of different header styles, background colors, overlays, etc. Reinforce well written texts with well crafted visual effects to make certain that your site visitors do not stop scrolling until there is nowhere to web design calgary scroll.

Work on a visual hierarchy


We have already covered ways to efficiently arrange UI content in one of our previous articles. To recap, one of visual hierarchy tools used for web design are size, colour, contrast, proximity, and repetition.

It is generally thought that the F-pattern is more applicable to a great deal of textual content, while the Z-pattern suits pages that aren’t so heavily focused on copy. Since a single-page website contains numerous sections, try to use both these patterns for different sections to be able to diversify the website structure. But don’t overdo it with patterns; let the components on your webpage breathe. With negative space, you’re ready to draw people’s attention to the components that ought to be noticeable.

The thing about single-page visual hierarchy is that it should be concise yet reassuring. Think again before you go for one or a different page arrangement and remember that there’s just 1 page to scroll.

Attempt parallax

Depending on your site nature and conversion goal, or lack thereof, you may or may not benefit from parallax scrolling. Here is a list of factors you should consider before employing parallax into a one-page site:

Loading time:

Image layers and animations slow down page loading. Are your site visitors patient enough to wait until the webpage is loaded or would they rather leave it and look for better web design montreal options?


Many people don’t find sites with parallax effect user-friendly. Avoid applying this design trend to informative and selling pages. Particularly if you’re anticipating repeat visitors or intention to convert.


Parallax is not generally recommended for mobile sites. Needless to say, developers can do tricks with it or simply turn it off on mobile devices but the question is whether you really should make this effort.

You may ask why parallax remains one of our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique if you use it carefully. And to accomplish this, you really should know your audience. If you’re designing a website for people that are not used to fancy designs, you’d better stay away from parallax. But, it can be a fantastic solution for portfolios, company websites, and some landing pages.

Add alternative navigation

Single-page sites are all about scrolling and sometimes about unlimited scrolling, which makes people feel on your page as though they’re in the middle of nowhere. If your site has a complicated structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people quickly jump to the section they need with sticky menus: make them flat, vertical, slightly transparent, or replace them with icons. Use anchor links and a back-to-top button to maintain the UX intuitive and pleasant.

Include a call to action

Single-page websites are perfect for calls to action. Because of their structure, bookmarking sites are more focused than with multi-page ones. If the website was originally created for one specific purpose (contact form entry, mobile app download or email signup), you need to build your design around it. Make the call to act noticeable in color and form and encourage users to perform the desired action.

Single-page site design heavily depends on business targets and target audiences. And before you go for any design practice, you should find out who’s coming to your website and why.