As a small business owner, you may be seeing fewer customers as people limit social interaction, alter leisure and travel plans and concentrate on staying healthy instead of on looking for products and services. Unless you sell toilet paper or hand sanitizer, you might be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for the time being. If you’re searching for additional details on coronavirus covid-19 small business directory, look into the previously mentioned website.
The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I am a firm believer in focusing on what can do and change while discovering the chances amidst adversity. Every challenge can be met with common sense, rational thought and even kindness. This isn’t the time for irrationality. It was watching a webinar another day and someone said,”Worrying is like a rocking chair-it provides you something to do but it will not get you anywhere!” The virus and how the global economy is reacting to the preventative measures being put is something which will go down in the history books. However, as business owners, there’s 1 thing we still have control over, which is the ability to be resilient and make choices that will get us through these times as best as you can. In this guide, sharing some ways that you can address the challenge of marketing during a crisis and keep your business going. Let us start by looking at a couple of the wrong ways to approach marketing during a crisis right now: Creating a joke about coronavirus. A few weeks ago, it was common to see online memes and funny marketing campaigns being shared. A Las Vegas jeweller even produced a campaign to sell rings! As more and more people around the world were influenced by coronavirus, these slowed down a lot. Making light of the situation isn’t just in poor taste, but you will probably drive away a good chunk of your intended audience.
Playing on people’s fears. It is one thing to use a feeling of urgency to sell your product or service, but it is another thing entirely to use scare tactics. By way of instance, don’t scare people into buying a first aid kit with a message like”Only two left! Do not risk your family’s health!” Instead, focus on the benefit of being proactive and prepared by stocking up on medical equipment. Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without capitalizing on their anxiety. How to Effectively Market Your Small Business During the Coronavirus Outbreak No matter which type of small business you have, your priority should be clearly communicating with your clients to place them at ease. Think about what your clients need to hear from you, and how you want to position your company during this crisis. Reassure everyone that you’re protecting their health. This is particularly true if you have a brick-and-mortar location. This may mean sharing your additional sanitation practices, placing a hand sanitizer station in the front of your location or implementing a policy where all staff wear gloves and masks.
